In the March 2024 installment of the JB Media Digital Drop-in digital marketing strategist and SEO expert Sarah Benoit discusses one of her favorite topics – keyword research. Keyword research has long been a tool search engine optimization and content marketing professionals rely on to develop digital marketing strategies that achieve success.

But keyword research is more than just an SEO strategy!

It’s a form of market research, listening, and learning the language of your existing and potential customers, visitors, clients, donors, or fans.

Join Sarah as she shares tips and tricks for completing DIY keyword research to strengthen the messages shared on your website, social media, email, and other digital channels. Make your content marketing more relevant, impactful, and goal-oriented.

Want to learn to do your own keyword research join the Content Strategy Roadmap and work with Sarah.

Sign up for our next Digital Drop-in!

Hire Sarah to teach or present on SEO (search engine optimization), social media, branding, AI content tools, online advertising, or marketing ethics.