Why Travel Marketers Must Measure Efficiency, Not Just Conversions

In today’s environment, where every dollar must prove its worth, DMOs can no longer afford to optimize for volume alone. Measuring effectiveness reveals how you’re influencing visitor behavior. DMOs can now connect exposure to behavior, identify high-efficiency markets, and build smarter strategies that combine long-term brand investment with short-term performance.

Read Destinations International’s latest article featuring Josh Derouin here: https://destinationsinternational.org/blog/why-travel-marketers-must-measure-efficiency-not-just-conversions