Visit Seattle launches “Mother Nature’s City,” a new campaign for summer 2025 that celebrates the Emerald City’s lush forests and sparkling shorelines. The campaign imagines why Seattle might be Mother Nature’s favorite city – with its tranquil lakes and iconic Puget Sound, forested urban trails, and sweeping mountain views.

Mother Nature’s City launches just as travelers are seeking more time outdoors, and Seattle is uniquely positioned to meet the needs of those visitors. Seattle boasts 6,000 acres of parks, over 200 miles of shoreline, and a 28% tree canopy cover, and ranks highly among the U.S.’s top outdoor-friendly cities.

“We recently conducted research with both of our target audiences, leisure travelers and meeting planners, and found that Seattle’s natural offerings were a key motivator to consider and book a trip here—this campaign really leans into that,” said Stephanie Byington, chief marketing officer and senior vice president for Visit Seattle. “Seattle is well-suited to meet travelers’ desires to be in nature, while still being in a thriving city.”