TikTok Announces New Ad Solution for Travel Industry

66% of users say TikTok is their most helpful travel information source.

To help brands connect to potential travelers during both the discovery and booking phases, TikTok is introducing Travel Ads powered by Smart+.

This new ad solution offers advertisers the ability to automatically promote their hotels, flights, and destinations at scale using personalized, catalog-integrated creatives. The platform offers brands a choice of three creative formats, including single video, catalog video, and catalog carousel.

“Travel on TikTok goes beyond the For You feed, unlocking real-life travel experiences,” said David Hoctor, TikTok’s head of US verticals, travel, and gaming. “With TikTok Travel Ads, advertisers can leverage dynamic ad creatives and travel-first intent signals to seamlessly guide the TikTok community from discovery to booking—making every swipe a step toward conversion.”

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