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Master AI Market Analysis in 15 Minutes — Everything AI in Travel (Educational Series #3)

If you work in travel and your company still isn’t taking AI seriously… your career might be at risk. This episode gives you a practical, real-world way to catch up fast.

Today, we hand the mic to Dr. Santiago Rodriguez — educator, PhD, and creator of a suite of free AI tools built specifically for travel professionals, tourism boards, and small businesses.

In just 15 minutes, Santiago shows you how to use his Contextual Market Assessment AI: a powerful tool that evaluates your source market and destination across 29 factors and 5 key dimensions — economic, sociopolitical, environmental, psycho-emotional, and more.

It’s the kind of market intelligence that normally takes weeks of research and thousands of dollars… Now available instantly — and you can run it anytime you need.

What You’ll Learn in This Episode

How to access Santiago’s 9 free travel-specific AI tools

How market intelligence becomes your unfair advantage

How to assess ANY source market + destination pairing using context

How AI weighs risk, opportunity, and scenario planning

How to spot optimistic vs conservative demand forecasts

How to adjust strategy based on real-time global conditions

Why guiding AI with your expertise produces 10× better results

How to update your market strategy in under 30 minutes, not months

This session walks you step-by-step through:

Researching the source market

Researching the destination

Understanding contextual interrelations

Rating risk/opportunity across 29 factors

Generating forecast percentages

Creating optimistic + conservative strategy scenarios

Exporting an executive summary you can use immediately

If you want to stay relevant, level up your AI IQ, or help your company stop guessing and start knowing — this episode is for you.

Try the Tools Yourself

Get Santiago’s free tools here: santiagor.com/free-ai-tools

Level Up Your AI Skills

Santiago also offers a coaching program where you can learn how to:

Use all nine tools effectively

Apply them to your own markets

Build your own custom GPTs for travel

About Everything AI in Travel

This show highlights the makers, shapers, and buyers of AI in travel. It’s now one of the Top 3 Travel Technology podcasts on Apple Podcasts — and most listeners find us through search (wild, right?).

Hit Subscribe if you want weekly insights on AI, travel, distribution, and the tools that are reshaping our industry.

Hear the episode here however this episode is best watched on YouTube here

In 2025 the podcast is now found on Spotify and Apple Podcasts (and if you hit subscribe there, you get it before everyone else). You can also catch up on the whole of Series 1 now also fully available in these channels.

Partner with Us

Looking for some AI help with your business; or

Trying to get something sourced or built and not sure where to start or looking for an objective opinion; or

Looking for exposure to a travel audience of C-suite decision makers for your AI solution; or

Looking for someone to speak at your conference or to your management team or board on AI in Travel

– please fill in this brief form (30 seconds)