Santiago Rodriguez takes us through how to use AI to write the article that will attract your ideal customer

In Episode 7 of the “9 AI Tools to Attract High-Value Visitors” series, we introduce a different kind of AI: the How-To Articles Writer (Educational AI) — a tool designed specifically to help DMO teams, tour operators, and tourism stakeholders understand and overcome real, everyday professional challenges.

Unlike the previous tools in this series, this AI is not about external promotion. It’s about internal alignment, training, and capacity-building — because attracting high-value visitors also requires knowledgeable staff, confident partners, and shared ways of working.

In this walkthrough, you’ll see how the How-To Articles AI:

• Helps you explain complex tourism challenges in a clear, step-by-step way

• Creates short, practical educational articles your teams can actually read (and apply)

• Covers themes like AI adoption, marketing, distribution, sustainability, technology, and productivity

• Includes built-in research, structure, and editing guidance, like working with a professional editor

• Automatically generates a cover image so the content is ready for blogs, internal newsletters, Slack, or training portals

Using a real example, we build an article on:
“How tourism professionals can use AI in simple, practical ways every day — without tech overwhelm.”

The AI walks through:

• Common mistakes teams make when approaching AI

• Why “spectacular” automations often fail in real workplaces

• 6 realistic daily AI habits for DMO staff and tour operators

• Clear calls to action that encourage small, immediate wins

This tool is ideal if you want to:
✅ Train staff and partners consistently
✅ Share your professional point of view publicly
✅ Align stakeholders around new tools and practices
✅ Build internal confidence with AI before scaling it externally

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 Access all 9 free AI tools here:
santiagoR.com/freeAITools

Need help applying these tools inside your organisation?
I also offer 1:1 coaching and staff training to help tourism teams accelerate their AI learning curve and use these tools effectively in real workflows.

If this episode is useful, like, subscribe, and share it with someone in tourism who’s responsible for training, stakeholder engagement, or internal transformation.

Hear the episode here.

In 2025 the podcast is now found on Spotify, Apple Podcasts and now also YouTube (and if you hit subscribe there, you get it before everyone else). You can also catch up on the whole of Series 1 now also fully available in these channels.

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