403: Building a Brand from the Ground Up with Catherine Jenkins

In this episode, Adam talks with Catherine Jenkins, the Marketing and Communications Manager for Visit Central Delaware, about how to successfully rebrand a destination with a limited budget. Listen to learn the significance of targeted branding and community engagement for destination marketing professionals, especially during a time of change. Catherine also shares her unique strategy for connecting with military personnel and their families, using platforms like Facebook groups and welcome events to create a sense of belonging for visitors and new residents alike.

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The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠.

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