Welcome back to Destination Discourse! In this episode, we’re joined by digital strategist, author, and podcast host Tim Peter to challenge and expand on ideas from our most popular episode to date — Episode 26.

We dive deep into the evolving role of websites, the risks and opportunities presented by AI-generated RFPs, and whether the future of digital customer interaction really requires throwing everything out and starting from scratch.

In this episode:
• Tim shares feedback and friendly fire on Stuart’s “death of the website” thesis
• Adam debuts an AI-generated RFP built from Episode 33’s transcript
• A debate unfolds around the role of human creativity vs AI in vendor selection
• Tim introduces his latest book Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech
• We explore how DMOs can future-proof themselves in an era of agents, algorithms, and attention shifts
• Stuart and Tim agree: the future is about first principles, better content, emotional resonance, and making your brand the prompt

“If your brand isn’t in the prompt, you’re already losing.” – Tim Peter

Get Tim’s Book: timpeter.com/digitalreset or find it on Amazon / Bookshop.org
Tim’s podcast (soon to be rebranded): Thinks Out Loud

Mentioned:
• Episode 26: What Happens When Everything Changes?
• Adam’s “Destination Marketing Agent” custom GPT
• Flip.to and the evolving role of website search and conversion tools

Got feedback or want to join the conversation? Email stuart.butler@visitmyrtlebeach.com or find us on LinkedIn.

Join the DestieNation. Subscribe. Review. Share.

Destination Discourse is a love letter, a therapy session, and a strategic sandbox for destination marketers who aren’t afraid to question everything.

#DestinationMarketing #TourismMarketing #DigitalStrategy #TimPeter #DMO #VisitMyrtleBeach #AIinTourism #Websites #RFPs #TheBrandIsThePrompt