Leadership
Apple’s New Owned Media Series
July 23, 2024
Have you seen this new owned media series by Apple? This is branded entertainment at its finest. This should inspire all of you in your destinations to think differently about what owned media and storytelling...
1 Comments
4 Upvotes
Preach! Owned media is the future! Did you see Amazon was picked over TNT for the new NBA contract?
News
Destinations International Launches Accessibility Playbook
July 23, 2024
Love the work DI is doing in the accessibility space. Check out their full playbook.
2 Comments
3 Upvotes
- Keep at it Adam!
Thin is an awesome resource Adam. Thanks for sharing with those of us who could not attend this year's conference.You must be logged in to post a comment.
Podcast
1 Comments
3 Upvotes
News
2025 Marketing Outlook Forum Call for Presentations
July 23, 2024
CALL FOR PRESENTATIONS: MARKETING OUTLOOK FORUM 2025 The Travel and Tourism Research Association (TTRA) is excited to announce the Call For Presentations for the […] The post 2025 Marketing Outlook Forum Call for Presentations first...
1 Comments
2 Upvotes
Podcast
1 Comments
2 Upvotes
Joseph Trahan
Blog Post
How to Create Unique Content for Your Destination? (read this cheat sheet)
Posted August 2, 2024
Creating compelling content is essential for attracting tourists to your destination. But how do you stand out in a crowded market? Here are some strategies to identify and create unique content that will capture attention...
0 Comments
0 Upvotes
You must be logged in to post a comment.
Joseph Trahan
Blog Post
25 YouTube Video Ideas for Sharing Your City with Tourists
Posted August 1, 2024
There are so many ways to create content for your city. From highlighting the local restaurants to featuring the historic landmarks. One of the things I have found most helpful is seeing what type of...
0 Comments
0 Upvotes
You must be logged in to post a comment.
Leadership
The New Main Street: Where Tourism Meets Millennial Values
July 19, 2024
Remember when ”Main Street” conjured images of quaint shops and sleepy town squares? Well, wake up and smell the artisanal coffee, because Main Street is getting a millennial makeover, and it’s time for tourism organizations...
5 Comments
7 Upvotes
Joseph, that's a great question. I tend to think about things through a design or product lens, and to me, VR still struggles with real-world use cases that draw in consumers at their more existential level needs. As the tech becomes more obtainable and ecosystems around it become more ubiquitous, I imagine we could see its adoption along the lines of what's mentioned above.fascinating... do you think VR will start to play a part as well?You must be logged in to post a comment.