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Visit Seattle Launches a Destination Training Course for Travel Agents
April 1, 2025
Visit Seattle has launched Seattle Destination Training, a new free online course designed to educate travel advisors on all that the Emerald City has to offer their clients. The self-paced program covers Seattle’s diverse attractions, culture and natural beauty.
Seattle Destination Training is split across four modules and culminates in a “Seattle Certified” designation to demonstrate destination expertise.
Seattle’s Spirit section provides an in-depth look at Seattle’s sports scene and annual events, from Seahawks football to cultural festivals.
Mastering the Art of Selling Seattle module offers strategies and insights to effectively showcase Seattle’s unique offerings to potential travelers.
Exploring the Great Outdoors: Seattle’s Adventure Guide course is a comprehensive guide to outdoor activities and natural wonders in and around Seattle.
Savoring Seattle: A Culinary Journey, showcases Seattle’s renowned food and drink scene, including fresh seafood and signature coffee shops.
“We’re thrilled to launch this Seattle training program,” said Liz Johnson, senior director of tourism development at Visit Seattle. “Equipping travel professionals with the tools and resources to become destination experts is crucial, and with this certification, our partners will be able to easily curate unforgettable experiences for visitors from around the globe.”
The program also provides free resources, including eye-catching visuals and comprehensive guides, as well as updates on destination news, trends and must-visit spots, allowing travel agents to remain informed and inspired. Visit www.seattledestinationtraining.org.
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