Visit Lauderdale has launched "No End to the Rainbows" social media campaign to highlight the destination's dedication to inclusivity and its support for the LGBTQ+ community. The initiative aligns with the organization’s ongoing mission to promote Fort Lauderdale as a welcoming destination for "Everyone Under the Sun."

“Greater Fort Lauderdale has always been, and will always be, a place where everyone is welcome,” said Stacy Ritter, president and CEO of Visit Lauderdale. “We stand by our commitment to provide a welcoming experience for all travelers, including our LGBT+ community. Our doors are open, and we invite everyone to explore our beautiful destination and be part of our diverse and inclusive culture.”

The campaign will spotlight a series of captivating social media posts, incorporating colorful visuals and personal stories from local LGBTQ+ residents, businesses, and groups. Visitors and locals alike are encouraged to participate by sharing their own images of rainbows found in Greater Fort Lauderdale, using the hashtag #EveryoneUnderTheSun to help celebrate this inclusive and diverse destination. 

“The rainbow has become an emblem of the LGBT+ rights movement, celebrating identity and advocating for equality. It represents the beauty of diversity within the community and serves as a reminder to honor and respect all people, regardless of sexual orientation or gender identity,” said Richard Gray, Senior Vice President, Inclusion & Accessibility.