“The whole is greater than the sum of its parts.” — Aristotle?

*(Photo:* *Kateryna Hliznitsova for Unsplash*)

The famous quote is attributed to Aristotle— or, perhaps it’s a misquote. In any case, the synergy concept is often used to describe teamwork: how different elements can come together to create something better than anticipated.

Makes perfect sense when you think about the results of successful DMO + vendor relationships. Visit the Vendor Directory.

Tourism Economics has published the report, “Inbound Travel to US in Steep Decline,”adjusting its forecast for full post-pandemic recovery of international inbound tourism to 2029. For more details, a webinar from 4/15/2025 is also available.
Longwoods International has introduced eye-opening new research, “Canadian Travel Sentiment Towards the U.S.” and will continue to keep the industry updated with survey results. Sign up to download the files. Since the start of the pandemic, this service is sponsored by Miles Partnership.
Dan Janes, CEO, Madden Media has shared an opinion piece on LinkedIn. DMOs will want to read “Heart, Hustle, and the Future of Our Communities.”
ClickTripz is now Tiki. The leading travel technology company with DMO partners announced its official rebranding earlier this month. More here.
Beautiful Destinations and Expedia Group Media Solutions announced a new collaboration for advertising partners’ content. Click here to read what it means.
Sports ETA has released a new study, “State of the Industry: Spectator Sports Tourism” with details about the $114 billion impact. Prepared in partnership with Tourism Economics with support from Northstar Meetings Group. Read more here.
TwoSix Digital has produced a brief to answer the question everyone is asking, “Is Organic Search Traffic Down Across the Board?” (spoiler alert: YES)…and what to do about it.
Congrats to Atlas Obscura and Maine Office of Tourism on The Webby Award 2025 for Best Multimedia Storytelling – People’s Voice Winner, “This Is How Maine Sounds.” Established in the web’s infancy in 1996, The Webby Awards is the leading international award honoring excellence on the Internet.
The Verge broke the story that OpenAI is considering launching its own social network to compete with Elon Musk’s X and Mark Zuckerberg’s Instagram.
Meta’s Threads—basically Instagram’s version of Twitter—is gaining serious traction. Launched in mid-2023, the platform has hit 350 million monthly users, a 35% jump in engagement, an update shared by MMGY Global.