In New Hampshire, a newly proposed Division of Travel & Tourism Development budget for 2026-27 would impose a 30% reduction in funding. Such a cut would threaten to weaken the tourism sector and state tax revenues by as much as $68 million. This estimate is derived from state marketing research, which indicates that every dollar spent generates a return of $17.

Industry leaders say funds allocated for tourism marketing are vital for promoting New Hampshire to potential visitors and showcasing the state’s unique offerings, numerous attractions and ski resorts, outdoor recreation, tax-free shopping, locally crafted beer, wines and spirits, and diverse dining, lodging, camping, and destination resort options. .

The tourism industry in New Hampshire employs over 70,000 individuals and generates more than $327 million annually in tax revenue through the Meals & Rentals Tax.