Acquisition Allows for Extensive Creative Offerings to Amplify Community Impact

TUCSON, AZ (February 18, 2025) — Madden Media, a full service destination marketing agency, is announcing their acquisition of Arsenal Advertising. This Texas-based creative agency known for their bold and thoughtful edge to their brands, will compliment Madden’s strategy marketing expertise.

“Arsenal cuts through the noise to build real connections between brands and their audiences,” said Dan Janes. “They’re not just about making things look good; they’re about making an impact—and bringing them into the Madden fold is an asset in our storytelling for our clients.”

Arsenal’s tight-knit team will bring a wealth of creative-focused talent to Madden’s team, which currently serves destination management organizations, communities, nonprofits, and healthcare systems. Their experience will add to Madden’s current capabilities and deepen their ability to build collective impact in communities.

“We’ve always believed branding is about deeply understanding our clients, uncovering what makes them authentic, and creating a voice that not only sets them apart but resonates in everything they do. Creativity should solve problems, spark connections, and turn challenges into opportunities,” said Arsenal’s Creative Director, Jonathan Smith. “Joining Madden allows us to stay true to that approach while expanding our reach and helping more clients tell their stories in the right way.”

Together, Madden and Arsenal are set to offer a full-service marketing experience that blends strategic insight with bold creative execution. This acquisition marks an exciting time at Madden Media, as we continue to find ways to collaborate and innovate with leaders in the creative space to offer our clients the opportunity to be leaders in an ever-changing landscape.