Without a doubt, Form I-94 facts tell the story. Worldwide demand for travel to the U.S. is cooling off. Overall, international visits to the U.S. fell 11.6% in March 2025 compared to March 2024.

The International Visitor Arrivals Program, using the I-94 documentation, provides a count of visitor air and sea arrivals for one night or longer.

“The U.S. government reported a double-digit overall drop in international arrivals last month, with much bigger losses from Canada, Mexico and the lucrative Western Europe market, suggesting foreign tourists are staying away in significant numbers due to tariff backlash and harsher immigration tactics.” — Forbes

Ugh. Forbes reports that European travel to the U.S. plummeted 17% in March 2025.

17% fewer Western Europeans visited the U.S. in March compared to the same period last year, according to preliminary data released Tuesday by the National Travel and Tourism Office (NTTO), the agency within the U.S. Commerce Department that tracks tourism statistics.

The governments of the two largest European markets—the United Kingdom (down 15%) and Germany (down 29%)—warned citizens last month about traveling to the U.S. due to the possibility of detention by American federal immigration authorities.

March inbound tourism volume also dropped year over year from the Caribbean (down 26%), Central America (down 24%), South America (down 11%), Africa (down 10%), Oceania (down 8%) and Asia (down 1%), per NTTO’s data.