At a time of political upheaval heavily weighing on inbound international tourism, a new campaign from Brand USA aims to lift global enthusiasm for travel to the U.S.

At IPW this week in Chicago, Brand USA said, “We were proud to welcome global delegates to celebrate the U.S. travel experience, highlighted by the announcement of our new global campaign coming this fall “America the Beautiful.”

The campaign is a tribute to the breathtaking landscapes, bustling cities, and warm hospitality that make the U.S. a must-visit destination.

Brand USA chief executive Fred Dixon described America the Beautiful as a “bold and unprecedented global tourism campaign”, adding: “There’s never been a better time to explore the beauty and energy of the USA, which continues to be the world’s most aspirational long-haul travel destination.

“With this campaign, we’re sending a clear message: the USA is open for business and ready to welcome legitimate international travelers. We’re confident this effort will spark renewed interest and deepen connections with audiences around the world.”

The campaign will be supported by a dedicated digital hub, AmericaTheBeautiful.com, which incorporates artificial intelligence in partnership with Mindtrip to create travel trade itinerary suggestions linking FIFA host cities and base camps to surrounding regions and destinations across the country.

🎬 Watch a sneak peek here: https://lnkd.in/e6YP_Kpb