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MARCH 17 – 18, 2025  •  ASHEVILLE, NC

Expand your digital marketing skills, strategize how to reach potential visitors, and learn to tell your community’s story in a way that creates growth and success for everyone. 

Digital marketing constantly changes, but you don’t need to navigate those changes alone.

Effectively enticing visitors to explore your community, make a reservation, attend your events, and shop at your local businesses is tough enough on its own. It doesn’t get any easier when the platforms, tools, strategies, and trends constantly evolve with consumer behaviors. Digital marketing in the tourism, travel, and hospitality industries requires skill, strategy, and creativity. That’s why we created the DIY Tourism Marketing Conference and the DIY Tourism 365: A Year-Round Learning Community.

In its 8th year, this conference provides the latest digital strategies, resources, and tools to help you reach potential visitors and motivate them to visit. Our programming is developed to help participants attract visitors, increase lodging revenue, engage residents, and create a vibrant local economy. Get ready to level up your tourism marketing and navigate competition, changing traveler behavior, and evolving digital trends.

Learn how to tell your story in a compelling way that reaches the right audience and encourages them to take action. Session topics change every year based on trends in the travel and tourism industry as well as cutting-edge developments in communications technology overall.

Topics include:

• Destination stewardship
• Digital storytelling that reaches visitors and engages residents
• Organic and paid social media strategy and best practices
• AI marketing platforms and best practices
• SEO and Google technology
• DIY video marketing and graphic design
• Digital advertising on Google and Microsoft
• Partnership and influencer marketing tactics
• Ethical marketing and the power of positive impact