Advance Your Tourism Marketing Plan with Clear Direction

Destinations, attractions, and hospitality marketers know the value of understanding the latest trends and employing the most efficient strategies. It is how they will compete with other similar-sized organizations and businesses and attract visitors to their region.

There are five key pillars to achieving destination marketing success. When you create strategies that reinforce these pillars you are building a digital marketing plan that can accomplish your short and long-term goals.  These pillars include:

• Using AI ethically to improve efficiency
• Efficient strategies for audience growth, including ways to email lists and social media following
• Aligning paid and organic search strategies to maximize qualified website traffic
• Leveraging video marketing to expand your reach and awareness
• And creating flexible, hybrid work teams to maximize resources

In digital marketing today, there are an endless amount of choices for digital platforms, strategies, tactics, and best practices. How do you know what the best course of action is for your organization or brand?  You and your marketing team must listen to your visitors and customers, meet them where they’re at, and give them what they need to choose your area for their next trip or vacation.

You’re invited: Our next free Digital Drop-in webinar will be an update on this topic on Wednesday, Aug. 7, 2024 from 12:10 – 1 pm Eastern. Sign up today!