Zartico

Software Solutions

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Zartico

Website

https://zartico.com

About

Zartico is a leading visitor intelligence company purpose-built for place-based industries. Our solutions fuse data science with real-world behavior to provide comprehensive insight into the visitor journey—spanning behavioral patterns, economic impact, and marketing effectiveness. Headquartered in Salt Lake City, Utah, Zartico serves a wide range of clients, such as destinations, resorts, attractions, arenas, and agencies.
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Zartico

News

May 2025 Lodging Update: Zartico

Maggie Bunting

May 10, 2025

As the travel industry navigates a time of change, Zartico remains committed to delivering real-time, predictive intelligence you can trust. Our latest report offers forward-looking insights to help you spot early signals and confidently shape...

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May 2025 Lodging Update

Leadership

May 2025 Lodging Update

Maggie Bunting

May 8, 2025

As the travel industry navigates a time of change, Zartico remains committed to delivering real-time, predictive intelligence you can trust. Our latest report offers forward-looking insights to help you spot early signals and confidently shape...

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Nate (The Travel Guide Guy) Gresock Jun 22, 2025

Great insights

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Visitors enjoying an evening in Lake Charles, Louisiana. Credit: Visit Lake Charles

Zartico

Blog Post

Visit Lake Charles Unlocks ROI and Efficiency with Zartico’s DCO

Posted April 28, 2025

What if you could see exactly which markets drove visitation vs. which ones just looked good on paper? Visit Lake Charles looked beyond traditional marketing metrics to gain real-time clarity on what’s working, what’s not...

Maggie Bunting

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🏔️ Calling all resort marketers! Are your marketing dollars working as hard as you are?

Maggie Bunting

March 26, 2025

🏔️ Calling all resort marketers! Are your marketing dollars working as hard as you are? Zartico is headed to Mountain Travel Symposium, bringing essential marketing intelligence to help ski resorts and mountain destinations identify peak...

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Say goodbye to spreadsheet overload and hello to smarter, faster decision-making.

Leadership

New from Zartico: AI Strategic Summaries

Maggie Bunting

March 11, 2025

Time is your most valuable resource. That’s why Zartico created AI Strategic Summaries—powerful scientific insights fueled by our advanced Integrated Data Model. Each month, Zartico clients will receive: 1️⃣ Shareable, grab-and-go highlights 2️⃣ Real-time insights...

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News

Zartico Launches Marketing Performance Solutions, Redefines Attribution and Invests in the Future of Technology and Travel and Entertainment

Maggie Bunting

January 23, 2025

Marketing attribution for place marketers is now a reality. With Digital Campaign Optimization (DCO), destinations, resorts, arenas, and attractions can now have actionable insights that drive tactical strategy, capture lift and campaign impact, and maximize...

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Sarah Lehman

News

How Zartico Cracked The Marketing Code For The Visitor Economy

Maggie Bunting

January 17, 2025

The visitor economy contributes 10% to the global GDP, yet it is one of the last to embrace big data and analytics,” Zartico CEO Sarah Lehman told the California Business Journal this week. That’s the...

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Zartico Announces Senior Leadership Team, New Board Member and Hires Supporting Launch of Its Data Discoveries for Travel and Entertainment Marketing Performance Solution

Maggie Bunting

January 11, 2025

Zartico, an emerging MarTech company based in Salt Lake City, Utah, has moved beyond data aggregation to applying its advanced data science technology to deliver innovative marketing performance solutions for destinations and place-based businesses and...

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Get in touch with our team.

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Zartico Resource Downloads
Zartico Team

Nicole Brownell

nicole.brownell@zartico.com

Katie Cook

katiecook.atx@gmail.com

Gina Colosimo

gina.colosimo@zartico.com

Sarah Lehman

Sarah.lehman@zartico.com

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Zartico

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