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Stuart, this article is so on point! I love this quote, "In fact, being the storytellers of our destination may be the single most important thing we do. Whether those stories are told to our visitors, our residents, or our local elected officials and stakeholders, stories are the method by which we can shape people’s feelings, thoughts, and behaviors." Incredibly well said. I just posted a webinar I did with Adam as well about this topic. It is so important for all of us to imagine what the travel and tourism landscape will be like in another year or 3 or 5 or 10 and think and strategize towards the future. Thanks for sharing your insights.