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One West Tourism Alliance

Event

One West Tourism Alliance- Education Summit

September 4 - 6, 2024 EST

Join us at the One West Education Summit with TTRA, for an unparalleled opportunity to enhance your destination marketing strategies and celebrate your achievements. Held annually in September, the Education Summit is where industry professionals...
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2 Comments

8 Upvotes

  • Jeff Kischuk
    I have registered to attend, any other community members going to this event? It would be great to connect here, as well as meet in Eugene.
  • Robert Simon
    Looking forward to a fun event!

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Question

I’ve been thinking about “the Third Place”; have any destination marketers made conscious effort to combat the disappearance of the Third Place in their destination? The Third Place is Disappearing
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Leadership

Destination Branding: You Only Control Part of It (Know The Parts You Don’t)

Tom Love (CEO, Love Communications) once said that a brand is ”the sum of all the touchpoints [it] has with the outside world.” Considering the importance of working for brand consistency in all the ways...
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1 Comments

3 Upvotes

  • Joseph Trahan
    thanks for the insight! A good bar/casino might help with the break up bit. :)

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