Support Icon Leaderboard Icon

IQ Score Leaderboard

The Latest

Loading Loading

Leadership

Selling the Same Destination to Different Audiences

Destination brands often struggle to market themselves to different audiences because they don’t control their touchpoints as much as other organizations. Here’s an analogy about steak…
View Post

3 Comments

4 Upvotes

You must be logged in to post a comment.

Leadership

Destination Leaders of the Future: Engaging and Retaining Emerging Talent

SearchWide Global and FiredUp! Culture partnered to provide current leaders in the destination marketing industry with a report outlining actionable insights backed by data detailing why emerging leaders leave destination organizations and what organizations must...
View Post

0 Comments

7 Upvotes

You must be logged in to post a comment.

Everything AI in Travel

Blog Post

Is AI a massive flop?

Posted August 8, 2024

2 Comments

3 Upvotes

  • Tony Carne
    Thanks Sarah for the comment. One of my very early interactions with AI (on Character.ai) it told me that if we just treat it like a machine that is there to do all the work whilst we go off and have fun - it will push back!
  • Sarah Benoit
    In the last couple of years, my job has become much more focused on how we can "sort the mud from the clay in AI." I also love what you shared about the Green Stay Initiative's use of large language models to vet the sustainability data provided by hotels. My only question is, are we sure the AI won't get mad or yell back at the customers if they get frustrated or angry LOL. AI has had some very human responses in my experience. Not sure we can make that guarantee.

You must be logged in to post a comment.