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The Gravity of Good Intentions: Why Tourism Needs a Shake-Up

Ever feel like your tourism organization is stuck in quicksand? You’re not alone. While we’re all trying to do great work for the common good, the institutional gravity of nonprofits might be holding you back...
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2 Comments

4 Upvotes

  • Josh Collins
    Thanks, Sarah! I'm right there with YOU!
  • Sarah Benoit
    Josh, this is so on point! High five for sharing what I believe are key mindset changes we must make to succeed in the long term. We must accept the changes that have already happened and begin to adjust our approaches, expectations, and strategies so we can be positioned and prepared to succeed in the future. I really enjoyed this piece. I think my first step towards this in 2024 has been to build in more time for my own learning, especially when it comes to AI and how it is evolving the tools we use every day. Even after over 20 years in my career, there is so much more for me to learn! I need to make sure there is time in my schedule and workflow to do it.

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