Podcast
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HSMAI Now Accepting Entries for Adrian Awards
August 3, 2024
The Adrian Awards Celebration has been a long-standing tradition in recognizing the best marketing work in the travel industry. While it was historically dominated by the private sector, destinations have gained a lot of recognition...
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Leadership
Crafting Stories, Capturing Hearts: Why Branded Entertainment is the Future of Destination Marketing
August 2, 2024
In today’s competitive landscape, Destination Marketing Organizations (DMOs) are no longer just promoters of a place; they are the architects of narratives that shape travelers’ perceptions and experiences. In fact, being the storytellers of our...
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Stuart, this article is so on point! I love this quote, "In fact, being the storytellers of our destination may be the single most important thing we do. Whether those stories are told to our visitors, our residents, or our local elected officials and stakeholders, stories are the method by which we can shape people’s feelings, thoughts, and behaviors." Incredibly well said. I just posted a webinar I did with Adam as well about this topic. It is so important for all of us to imagine what the travel and tourism landscape will be like in another year or 3 or 5 or 10 and think and strategize towards the future. Thanks for sharing your insights.
Love it Stuart! That is the inspiration for Undiscovered America TV!You must be logged in to post a comment.
Leadership
The Glass is Half Full and Rising
August 1, 2024
The wine tourism industry is raising a toast to optimism! 🍇 According to Amanda Hathaway, Vice President, PR, Wine & Spirits, at Wagstaff, an affinity brand of MMGY Global in a recently published article, the...
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Webinar
Building a Brand that Demands Your Audiences Attention
August 8, 2024 - 11:00 am EST
Posted August 1, 2024 by Colby Remund
We will be networking with other local business owners who rely on their destination for re-occuring business and discussing strategies to stand out to your desired customer base.
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Everything AI in Travel
Blog Post
This is how innovation gets done!
Posted August 1, 2024
I go down the AI rabbit hole so you don’t have to!A bit of a different newsletter this week with some HUGE announcements - dig in!A word from our sponsor!What are the big opportunities for...
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Joseph Trahan
Blog Post
A comprehensive guide to Destination Marketing in 2024 Part 5
Posted August 6, 2024
In our hyper-connected world, social media has become a cornerstone of travel inspiration and planning. Different demographics prefer different platforms for consuming travel content, making it essential for destination marketers to tailor their strategies accordingly....
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Joseph Trahan
Blog Post
🌟 3 Ways Your Destination Can Shine During the Olympics! 🌟
Posted July 31, 2024
Hey Destination Marketers! 🏅 With the world tuning in to the Olympics, your destination has a golden opportunity to shine. Here are three exciting ways to leverage this global event to promote your local destination:...
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