In this episode of Unlocking Tampa Bay, we’re joined by Will Seccombe, the Executive Producer of Undiscovered America TV, a show that unveils hidden wonders and untold stories one adventure at a time and is returning to Tampa for a second time after featuring the city in the show’s first season. Will brings his expertise in marketing and destination management – he was the former President & CEO of Visit Florida — to explore what makes a place truly special: its culture, history, and, most importantly, the people. Together, we explore Tampa Bay’s hidden gems, from the historic J.C. Newman Cigar Factory and iconic Tampa Theatre to culinary treasures like Mise en Place and the Henry B. Plant Museum. Learn how Undiscovered America TV goes beyond the typical tourist attractions to reveal the heart and soul of destinations across the country—and how Tampa Bay shines in its own unique way.