Earlier this year, Destination Greater Victoria became the first major metro DMO in North America to achieve a Carbon Neutral designation. CEO Paul Nursey shares how Sustainability went from near the bottom of the list of 300 things he planned to achieve when he took the helm of his organization to one of their North Stars. From intentionally analyzing the environmental cost of his own team's travel to launching a national convention (hosted in Victoria) focused on Sustainability in Travel and Tourism, Paul's story is a compelling example of how we all have a role in preserving our communities.