Support Icon Leaderboard Icon

IQ Score Leaderboard

Podcast

Episode 87: The Power of Social Presence for Your Destination, with Anna Pakman

Episode 87: The Power of Social Presence for Your Destination, with Anna Pakman

Destination on the Left

with ,

Digital and social presence are a necessary part of an effective marketing plan, and they can be a great deal of fun as well. Working with partners in a region and harnessing the power of influencers who love your destination are avenues to explore and exploit as you promote your region.

In this episode of Destination on the Left, Nicole talks with Anna Pakman, VP of Digital Marketing for Empire State Development. She serves as Head of Digital for New York State’s chief economic development agency.

In this role, she oversees digital marketing initiatives for I LOVE NEW YORK tourism, and business development programs. Before joining New York State, Anna spent several years in the television industry leading award-winning social and digital media campaigns for Current TV, Al Jazeera America, and the Oxygen Network. Anna holds an MBA in Marketing and Media Management from Columbia Business School, and a BS in Finance and International Business from NYU’s Stern School of Business.

Full show notes available here: https://breaktheicemedia.com/podcasts/anna-pakman/

Listen to Episode

0 Comments

0 Upvotes

You must be logged in to post a comment.