On this episode of Destination on the Left, I talk with Emily about how her creative skills and early experience in theater led her to the hospitality industry. She walks us through a process for evaluating your brand and thinking about it from a people-first perspective and shares her approach to addressing challenges that cover planning for short-term, mid-term, and long-term needs in that order.

What You Will Learn in This Episode:

The importance of building relationships before seeking mentorship and why creating a culture of collaboration establishes trust and open communication
How Emily manages imposter syndrome by addressing her “shadow Emily” and seeking support to counter negative thoughts
How to build genuine connections and create communities aligned with individual needs
How Emily helps her clients let their weird flag fly so that all of their people can find them
The connection between hospitality and wellness, and why Emily’s company also serves the wellness industry as they both aim at ensuring people’s well-being and contentedness

Aligning Brand Identity with Organizational Culture

I loved discussing the alignment of brand identity with organizational culture with Emily on the show. Drawing a parallel between developing a script for a story and developing a brand for a hotel, Emily highlights the interconnectedness of a business’s branding with the patterns of corporate behavior and people within an organization. Understanding your brand inside out is what helps you connect with your ideal clients.

Building Relationships and Establishing Trust in Business

Drawing from her experience in the Hotel Sales and Marketing Association International, Emily discusses the importance of building strong relationships before seeking mentorship. She talks about how to create a culture of collaboration, where open communication and trust are built through genuinely supporting and connecting with other people. On the show, we talk more about some creative ways Emily has moved through challenges and the framework she uses to keep her on the right path.

Overcoming Imposter Syndrome and Nurturing Authentic Connections

We also dig into the topic of imposter syndrome during the podcast, particularly the importance of acknowledging and addressing fear-based thoughts that are blocking your personal and professional growth. Emily shares her method of addressing her “shadow Emily” and seeking support from friends to move past any negative thoughts. This prompted our discussion on the importance of making genuine connections with others and the power of compliments and appreciation in establishing authentic, collaborative relationships.

Resources:

Website: https://pendailey.com
LinkedIn Business: https://www.linkedin.com/company/pendailey/about/
LinkedIn Personal: https://www.linkedin.com/in/empendailey/

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