In this episode, Josh and Sasha dive deep on persona mapping and why it is important to tailor your marketing tactics and strategy to the ideal persona. Tourism Media Mayhem is a part of the Destination Marketing Podcast Network. It is hosted by Josh Scheer and Sasha Jackson and produced by the team at Relic. To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com. Learn more about your ad choices. Visit megaphone.fm/adchoices