Jessica McClellan from Mesquite Texas joins the Destination Marketing Podcast to talk about how to use partnerships and tools strategically when promoting a destination. Topics include leveraging tools to accomplish things that are usually difficult for smaller destinations, as well as time management skills when managing both strategy and vision.

“The one thing that I know for sure is to learn to embrace change. Life is a rollercoaster. Put your hands up and enjoy the ride and I would say for all the DMO’s out there, embrace change because the next 5 years in our industry, that’s all we’re going to see: Change rapidly and back to back. ” -Jessica McClellan on the importance of embracing change in the ever-changing destination marketing industry.

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.