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Podcast

45: Brand Perception with Kim Sidoriak

Destination Marketing Podcast

with Brand Revolt,
Kim Sidoriak, Chief Marketing Officer at Santa Monica CVB, joins the Destination Marketing Podcast to talk about also having the distant future in mind when approaching research and planning for your destination. Topics include brand perception studies, extensive research tactics, social media sentiment analyses, and experience management.

"So we want to look at the various places that we want visitors to explore and get to and make sure that that experience is fun, safe, easy and maybe even an experience unto itself." – Kim Sidoriak on the their approach at the Santa Monica CVB.

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com

To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network. 

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