Support Icon Leaderboard Icon

IQ Score Leaderboard

Podcast

40 – Google Search Trends Of The 2010s

40 – Google Search Trends Of The 2010s

Suite Spot

with Travel Media Group & Ryan Embree,
In this episode of Suite Spot, Ryan Embree reflects on the past year and past decade, focusing on trending Google searches in the hotel industry. Ryan reviews which travel-related search terms have risen in popularity in the 2010s and which search terms have all but disappeared in the modern-day traveler’s search. He shares best practices and tips on how to capitalize on these popular search terms and how you can leverage these trends to improve your business. This episode is a great way to kick off the new decade and make sure that your hotel’s sales and marketing strategies are aligned with today’s traveler. If you have any questions about 2020 travel trends or how Travel Media Group can help your hotel, reach out to us by either calling or texting us at 407-984-7455 or email us at info@travelmediagroup.com. Resources https://thetravelaisle.com/travel-trends-2010-to-2020/ https://www.travelmediagroup.com/what-hidden-instagram-likes-mean-for-your-hotel/ Episode Transcript Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, we ask that you reference the audio. Ryan Embree: Welcome to Suite Spot where hoteliers check in and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Hello everyone, this is Ryan Embree, welcome to the first episode of the Suite Spot of 2020. Thank you all for listening. Hope everyone out there had a happy new year and we are getting geared up for an incredible 2020. So this is actually, hard to believe, episode 40 of the Suite Spot. So again, thank you to all of our listeners out there and all of the support that you've given us. We've got a really great episode today to kick off not only the new year, but the new decade. We are going to be taking a look at something called travel trends of the last decade. So this was a really cool article that we found at thetravelaisle.com. You can find this article in our show notes and what this article did was looked at some hospitality and hotel unique terms starting in 2010 all the way to the end of 2019 and kind of showed the trends of where those terms were headed in the case of Google searches. So when consumers would go to Google and they would type in a specific search or query these terms, either gained in popularity towards the end of the decade or we saw them that might not be that relevant and decrease in popularity in searches throughout the 2010's. A common theme that we're going to talk about today in this episode is the theme of how quickly things change in this industry and how staying on top of these hot travel trends are really going to impact your business. So let's go ahead and start with the first term. Ryan Embree: So the first term we're going to talk about is actually the search of, "Instagram Spots." Now Instagram became popular at the beginning of the decade around 2010 and the popularity since has peaked in July 2019, so this has been a term that has really, really taken off and increased and what travelers are searching for when they're looking for places to potentially pick for their vacation. What are some ways that you can leverage travelers that are searching for, "Instagram spots" for your hotel? Well, one of the ways we've talked about in episodes past is really your hotel Instagram-able. Now I know that kind of sounds like a silly word there, but if you can find a place or create a space for your travelers that is creative, that is aesthetically pleasing, they're going to start to take pictures in front of that place. Whether it's a fountain, a faux wall, a nice view in your hotel lobby. Sometimes that's enough to really get people to start taking pictures. So if you can make an Instagram-able moment or an Instagram-able space in your lobby, your hotel, your amenities, that's going to create some popularity there on your social media platf...
Listen to Episode

0 Comments

0 Upvotes

You must be logged in to post a comment.