Our latest episode of the Tourism Teacher features our inaugural guest, Adam Stoker, the CEO and President of Relic. Adam and Andi talk about what the four types of media are and how destinations can best use them in their marketing strategies. It is important to remember that each type of media has its unique advantages and limitations and a good marketing plan should include elements of all four: paid, earned, shared and owned. If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! The Tourism Teacher is a part of the Destination Marketing Podcast Network. It is hosted by Andi Jaspersen and produced by Relic. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.