In this episode, Adam sits down with Liza Graves, CEO of Style Blueprint, to redefine how destinations should approach media and content. They challenge the traditional view of paid advertising, advocating for storytelling and collaboration with publications to create engaging campaigns. Liza provides actionable insights on crafting effective pitches for earned media, leveraging a content-centric strategy, and understanding the power of audience connection to drive the tourism industry forward.

Style Blueprint

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The ⁠⁠Destination Marketing Podcast⁠⁠ is a part of the ⁠⁠Destination Marketing Podcast Network⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠adam@thebrandrevolt.com⁠⁠ or visit ⁠⁠www.thebrandrevolt.com⁠⁠.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠www.thedmpn.com⁠⁠. If you are interested in joining the network, please email ⁠⁠adam@thebrandrevolt.com⁠⁠.