Today's episode of The Destination Marketing Podcast is a special collaboration with Destination Discourse, Adam’s other podcast with Stuart Butler from Visit Myrtle Beach. Adam and Stuart sit down with Katie Briscoe, CEO of MMGY Global, for a spirited discussion about the merits and challenges of paid and owned media strategies in destination marketing. Tune in for valuable insights from both sides of the table as Adam argues in favor of owned media strategies while Katie stands her ground on the role of paid media in destination marketing campaigns.

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email adam@thebrandrevolt.com or visit www.thebrandrevolt.com.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@thebrandrevolt.com.