Podcast

In this episode of the Suite Spot, we talk about a different type of guest at your hotel: pets. Host Ryan Embree is joined by Director of Marketing and pet lover Anne Sandoval to talk creative ways to market your pet-friendly hotel to travelers.
In the What’s News segment, Ryan shares some incredible statistics from a Booking.com report about pets and the hotel industry. Ryan and Anne also look at a New York Times article sharing stories of unique ways hotels are implementing pet-friendliness in their everyday operations. They also share tips on small pet-friendly changes that can be made at your hotel. Learn how to impress pet owners and create special moments for your furry guests at your property.
If you are a pet-friendly hotel and need help with your property’s digital marketing or have a question for us, call or text 407-984-7455.
Resources
https://travelpredictions2020.com
https://www.nytimes.com/2019/10/23/travel/rescue-dogs-hotels.html
https://lodgingmagazine.com/la-quinta-helps-business-travelers-take-a-paws-with-therapy-dogs/
Episode Transcript
Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, we ask that you reference the audio.
Ryan Embree: Welcome to Suite Spot, where hoteliers check-in and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Thank you for listening. In today's episode we are going to be talking about a different type of guests at your property - pets. We know how important our pets are to us and to our guests. We're going to be speaking to some statistics that say just how important they are. Being a pet friendly hotel has its own challenges but also some really great opportunities to market yourself as a pet friendly hotel. So with me today, I have our Director of Marketing, she's been a guest on the Suite Spot many a time, also a pet owner herself, Anne Sandoval. Welcome back to the sweet spot Anne.
Anne Sandoval: Thanks Ryan, I'm especially excited to be here for this episode. Our listeners can't tell, but you can tell I'm wearing my French bulldog shirt today in honor of this topic, so very excited.
Ryan Embree: I love it and you know we at the Suite Spot, we're almost 40 episodes in and we talk about all types of different hotels. We talk about franchise, independent, bed and breakfast hotels, but one of the topics that we haven't yet covered are pet friendly hotels and that pet friendly tag could really fall under any of those categories. So I found this specifically very interesting in our What's News segment of today's episode was a graphic that Booking.com had just released called, "Travel Predictions 2020" so they did a survey of future travelers and kind of looking towards the future on what might be the next big thing. That's what we're always looking for in this industry. And they found some pretty interesting statistics surrounding pets when it comes to lodging and the hotel industry. So I'm going to go ahead and share a couple of those: 55% of global pet owners, so more than half are saying that their pet is as important to them as their children. 42% agree that they would choose a holiday destination based on whether they could take their pet, which is incredible statistic when we're talking about when we're looking for travelers to come into our area or choose our location, that is incredibly important to keep that in mind, and finally when we're talking about revenue for a hotel - 49% of guests are willing to pay more to stay at an accommodation for a pet friendly hotel, which I think that we've come as pet owners - I think that we've probably become accustomed with in the hotel industry having to pay some sort of pet deposit or fee for having our pet with us during a hotel stay, but this is an extremely important, again for hoteliers to know when it comes to how we can gain extra revenue.
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