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As the new year begins, Adam Stoker lays out some New Year’s resolutions for destination marketers. Topics include updating technologies, evaluating customer experience, and honing in your target personas.

“I want you to give each touchpoint within your destination a letter grade…give yourself a letter grade and the goal is collectively with all your touchpoints to raise your grade one letter grade”. -Adam Stoker on evaluating your touchpoints for 2020.

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