26: What Happens to DMOs When Everything Changes?

In this solo therapy-style episode of Destination Discourse, co-host Stuart Butler opens up about an existential crisis he’s been having: what does the future hold for destination marketing organizations? And more importantly, what should we all be doing now to prepare for what’s coming?

Joined by Adam “Snoop Doggy Adam” Stoker, the duo explores a wide-ranging and unscripted conversation about:
 • Why current media and website models for DMOs might not survive the next five years
 • The compounding impact of AI and short-form content on consumer behavior
 • How to build relevance through owned ecosystems and community gravity
 • Why “1,000 true fans” may be the key to future-proofing your destination
 • Lessons from Nintendo’s fully integrated ecosystem—and the risks of losing your fans’ trust
 • The evolution from personalization to individualization
 • What atomic content and persistent memory will mean for next-gen visitor engagement
 • Why first-party data is the most important investment a DMO can make right now
 • What cathedral thinking has to do with DMO strategy
 • And how Myrtle Beach is betting on everything from branded entertainment to conversational booking

This one’s not polished. It’s not tightly scripted. But it’s packed with raw ideas, honest questions, and provocative thinking about what comes next for the industry. A must-listen for anyone serious about destination strategy and innovation.