In this episode of Suite Spot, we tackle the trending topic of vanity websites in the hotel industry. TMG Website Analyst Stephanie Courtois joins Host Ryan Embree to share best practices on how to create and optimize the perfect hotel vanity website for your property. Stephanie and Ryan cover important steps for building a hotel vanity website, from picking a URL to ensuring the site is responsive and ADA compliant. Stephanie also discusses why it is critical for hoteliers to have vanity websites for their properties. Stephanie concludes the interview by offering tips to hoteliers on how to leverage website analytics and how she shows ROI to her customers. To learn more information about creating a hotel vanity website for your property or to submit a question for future episodes, call or text 407-984-7455.   Episode Transcript Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, we ask that you reference the audio. Ryan Embree: Welcome to Suite Spot where hoteliers check in and we check out what's trending in hotel marketing. I'm your host. Ryan Embree. Ryan Embree: Okay. Hello, and welcome everyone to another exciting episode of the Suite Spot. I am your host, Ryan Embree and today we have a very special edition of the Suite Spot and personally very excited to welcome in our guest today. Now if you're a current website customer of Travel Media Group and are partnering with us, then her voice will sound very familiar to you and that is Ms. Stephanie Courtois and she is our Webmaster. Is that correct? Stephanie C.: Yeah, I'd say so. I've heard that term used. I don't mind it. Ryan Embree: So Stephanie, you pretty much handle everything that has to do with our hotel partners' websites, and we've been wanting to get you on the Suite Spot to really kind of talk through your process with hoteliers when they start creating a website, you know, maybe some dos and don'ts, best practices and kind of your process when it comes to just vanity websites overall and what you do to optimize them. Now for those listeners that don't know, Stephanie, I thought what we could do off the beginning, uh, to welcome you to the show is kind of get a better sense of your background at Travel Media Group and really just the history of your professional experience. Stephanie C.:Yeah, absolutely. So I actually started on the advertising side in content creation and branding. So that's really kind of where I got an interest in just communications and just digital marketing in general. So with my bachelor's I got in advertising. I kind of use that mindset to go start at Travel Media Group on our product team, and I was a product administrator. So essentially I had hands on with all of our digital products, social media, respond and resolve, all of that wonderful stuff, and I was able to be hands on. So I managed account creation and just making sure that everything was done to deadline and helping out where any departments were kind of struggling a little bit. So with that said, I also included websites and I felt a very natural gravitation toward websites. It really spoke to me because I was able to do content, and editing, and design, and just really know good photography and really, um, marinating all of the elements into a position. And I eventually moved into that role. So now I am a Webmaster, as Ryan likes to say. And I manage all of our Travel Media Group websites and really get to dive into each property and I get to learn more about each hotel. Ryan Embree: Awesome. So I thought again, what would be valuable for our listeners to hear is maybe kind of the process, uh, the first maybe couple things that happen when it comes to creating websites. So let's say I'm a hotelier, I've signed up with Travel Media Group to build my perfect vanity website, and I give you and your team a call.