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212: The Importance of Resident Sentiment in Destination Marketing with Dave Parulo

Destination Marketing Podcast

with Relic Agency,
This week on the Destination Marketing Podcast, Adam continues his trip to the Destinations International Annual Convention. In this episode, he talks with Dave Parulo, President and CEO of Visit Tualatin Valley. They discuss how Dave’s destination has utilized agriculture in their tourism marketing plan, and how tourism has been a workforce and economic development driver in their area.

"I think Covid taught us that we spend a lot of time talking about bringing visitors in and talking to them, but I think it drilled home to us, the destination management organization, that it's about the residents, resident sentiment and resident pride." -Dave Parulo

Visit Tualatin Valley

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com

To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network. 

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