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2: 5 Mistakes Tourism Marketers Make with Kaitlin Eskelson

Destination Marketing Podcast

with Brand Revolt,
In this episode of the Destination Marketing Podcast, Kaitlin Eskelson from the Utah Tourism Association joins Adam and Jordan to talk navigating outside opinions in a marketing position, mistakes in marketing, and Kaitlin's take on the most important component of tourism marketing. 

"The Travel and Tourism industry is moving so quickly, we're bound to make mistakes. A lot of what we do is trial and error and I think that, again, going back to that guest experience and having a little bit of humility, it's sometimes just saying 'sorry, we tried our best on that one, it didn't work but we've learned from it and can move forward', I think that's really what people are looking for and what marketing campaigns should be all about. Being authentic, but admitting to when you make a mistake"- Kaitlin Eskelson on making mistakes in marketing. 

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com

To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network. 

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