In this episode, Adam Stoker (The Brand Revolt) and Stuart Butler (Visit Myrtle Beach) sit down with Dan Rosenbaum to tackle one of the biggest challenges in destination marketing: silos within DMOs. Departments fighting over the same budget, fragmented strategies, and lack of shared vision are slowing progress. But is there a better way?

What we cover in this episode:
✅ Are DMOs structured for collaboration or competition?
✅ How can marketing, sales, tourism, and stakeholders work better together?
✅ The role of leadership in breaking down silos and driving a shared vision.
✅ The lessons we can learn from brands like Apple, Sony, and even the Super Bowl ads.
✅ Can data and AI help bridge internal gaps and unite teams?

Key Takeaways:
 • Leadership must create a shared vision that all departments buy into.
 • Collaboration isn’t just about internal teams—airports, city governments, and stakeholders need alignment too.
 • AI and data-driven decision-making can bridge gaps and create more efficient marketing strategies.
 • The biggest mistake? Assuming things need to be done the way they’ve always been done.

Guest: Dan Rosenbaum
 • Former VP of Global Marketing at San Francisco Travel
 • DMO Consultant and LinkedIn thought leader

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#DMO #TourismMarketing #DestinationMarketing #SuperBowlAds #Leadership #BreakingSilos #MarketingLeadership