Suite Spot host, Ryan Embree, and Travel Media Group Director of Product - Respond and Resolve™, Jackie Avery, break down the top 5 guest sentiment tags of 2024 and give explain what insights these tags hold for hoteliers.  Tune in to the first episode of 2025 and learn how to leverage this data for your hotel portfolio to kick off the new year. Episode Transcript Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, we ask that you reference the audio. Ryan Embree: Welcome to Suite Spot, where hoteliers check in, and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Hello everyone. Welcome to another episode of The Suite Spot. This is your host, Ryan Embree. Thank you for listening or watching wherever you're joining us from, hopefully watching in our brand new Suite Spot podcast here in Maitland, Florida. Very excited to bring you another great episode, a very popular episode with a lot of hoteliers, wanting to know some of the top five sentiments of this last year. So it's one of my personal favorite episodes and a personal favorite guest, Jackie Avery, our Director of Product Respond and Resolve™, which is our review response solution, award-winning review response solution here at Travel Media Group. Jackie, thank you so much for joining me back on the Suite Spot. Jackie Avery: Yeah, thanks, Ryan. It's so great to be here. I look forward to this every year. I'm so passionate about this and just spending the time reflecting on the past 12 months and what really resonated with travelers. Ryan Embree: Absolutely. What do you think of the new studio? Jackie Avery: I love it. It looks so good. So comfortable here. You know, I am so happy to be back. Ryan Embree: Awesome. Well, we're happy to have you back. Let's get into it. Let's start talking some numbers. If you've heard this before, this isn't kind of an annual tradition that we do at the end of the year, but we look at all of the guest sentiment that travelers left. For those that might, again, this might be their first time listening to this style of episode, give us a quick definition of guest sentiment and reviews and maybe some numbers that go along with that. Jackie Avery: Yeah, absolutely. So, if it's your first time here, you just wanna refresh. Thanks for listening. You know, we love that you're taking this time to really, dig in and learn some, some of this stuff and kind of, you know, again, reflect on what travelers care about. So guest sentiment, these are things being mentioned in reviews, right? So, as Ryan mentioned, I'm overseeing the review response team here at Travel Media Group, and my team to kind of put it into perspective number wise, during our slower months, we're processing and looking at 25,000 reviews ish, during peak travel season. That number jumps up to mid to high thirties. So, as we're going through this and kind of sharing reflections and really, you know, deep diving, the information that we're going over today is coming from right around 41 million sentiment tags. Ryan Embree: WoW, that's absolutely incredible. You think about that 25,000 per month to about 30, you know, high thirties, but 41 million in sentiment tags. So not only are guests leaving the reviews at a record pace, but they're also talking about so much about the guest experience. And I think that's really important when we talk about this type of episode because there's so many elements to a guest day, things that can go right, things that can obviously go wrong that we hear about in these reviews and see in these reviews. And today we're gonna review the top five sentiments. Let's go ahead and start at number five. Jackie Avery: Yeah, absolutely. Before we jump in real quick, I wanna say, because you said there might be some people listening this year who weren't here last year.