
Screen shot, USChamber.com
It’s not just a football game. While the Eagles took home the trophy, New Orleans was the true champion of Super Bowl LIX. The city welcomed 125,000 visitors, generating $200 million in spending across hotels, restaurants, transportation and more, according to the U.S. Chamber of Commerce.
The final estimated local economic impact of last year’s Super Bowl in Las Vegas was $1 billion – fueled by direct spending by visitors and residents, indirect spending at local businesses, employment, and tax revenue.
But the effects are felt in communities across the country. From takeout from local restaurants to investing in new electronics, the Super Bowl drives spending that positively impacts local businesses, workers, and customers.
Sports and travel go hand in hand. Massive interational sporting events—the Olympics, World Cup, and more—demonstrate travel’s essential role in driving economic growth and showcasing American destinations. According to data analysis from the U.S. Chamber, New Orleans was forecast to see $200 million in spending over two days from an estimated 125,000 visitors coming to the Big Easy for the game.
See how consumer spending impacts communities in cities across the nation.
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