Visit Florida has launched a new campaign to inform tourists that many parts of the state are open and ready to welcome visitors after hurricanes Helene and Milton.

For the next two weeks, the destination marketing organization will share fresh images and videos of destinations that were unaffected or minimally impacted by the hurricanes through social media channels and content creator partnerships. The campaign’s messaging will be “Sun is Shining in Florida,” said Dana Young, CEO and president of Visit Florida, in an email to partners of the DMO.

Also, Visit Florida launched organic social media campaigns featuring “Stronger than the Storm” messaging for in-state audiences and “Florida is Resilient” for domestic markets.

The tourism bureau will also resume its planned press trips and its annual “Gift of Florida” campaign, which tries to inspire Americans to book vacations to the state over buying material gifts.