Some people say it sounds like a clearance sale. Other people, including New Zealand’s Tourism Minister and Prime Minister, support it.

Tourism New Zealand has introduced a marketing campaign aimed at recovery, to get visitor numbers back to pre-pandemic levels from its #1 international market, Australia. Currently, Australian visitors to New Zealand are about 88% of 2019 levels. The $500,000 campaign will run for the next month on social media and radio.

Tourism New Zealand

Note: The Government almost tripled the International Visitor Levy, a tax on tourists visiting New Zealand, last year. When the Government announced its plan to raise the levy from $35 to $100 per visitor, some cautioned it may scare off tourists by significantly raising the cost for families to visit New Zealand.

Prime Minister Christoper Luxon, appearing with Tourism Minister Louise Upston