The visitor economy contributes 10% to the global GDP, yet it is one of the last to embrace big data and analytics,” Zartico CEO Sarah Lehman told the California Business Journal this week.

That’s the mystery that led Zartico to develop marketing performance solutions that solve the riddles facing place-based marketers in travel and entertainment.

Henry Devries writes, ”Like a great detective story, Lehman says embedded within movement and spending patterns are the clues to empower marketers to identify and engage their ideal customers at the optimal time.”

Read the full story for more.