The U.S. is always unveiling new experiences and destinations, and Brand USA invites visitors to explore them all. Travelers can expect a wave of new additions, major milestones, and exciting developments for 2025 and into 2026. With so much happening in cities, national parks, and beyond, now is the perfect time to explore what’s new across the USA. 

“There are so many reasons to visit the USA and even more reasons to return,” said Fred Dixon, president and CEO of Brand USA. “The joy of traveling to the U.S. comes from the constant sense of discovery—whether it’s a new attraction, a reimagined destination, or a once-in-a-lifetime event. There’s always something new on the horizon, and we welcome travelers from around the world to experience it all.”

LOOKING AHEAD TO 2026

2026 will be a landmark year across the United States, marked by major anniversaries, global events, and exciting new openings. 

America250, the official celebration of the United States’ 250th anniversary, will kick off in 2026  bringing a yearlong celebration of the nation’s history, culture, and future with special events, exhibitions, and programming in all 50 states.

Celebrating its 100th anniversary, the legendary Route 66 will honor a century of road trip culture with events and experiences across its historic path from Chicago to Santa Monica. 

World Cup 2026, hosted across North America, will take over nearly a dozen cities in the U.S., hosting matches across various regions, including Atlanta, Boston, Dallas, Houston, Kansas City, Los Angeles, Miami, New York, New Jersey, Philadelphia, the San Francisco Bay Area, and Seattle from June 11 to July 19.

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