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American Tourism Act of 2025 Passes Senate
May 18, 2025
U.S. Senate bill (S. 195) introduced by Sen. Marsha Blackburn (R-TN) to promote music tourism passed unanimously on May 14, 2025 and now proceeds to the House.
American Music Tourism Act of 2025
This bill directs the National Travel and Tourism Office (NTTO) of the Department of Commerce to promote tourism to music-related and sports attractions.
The bill requires NTTO to promote domestic and international travel and tourism to U.S. music festivals, concert venues, and other music-related attractions and locations. The bill also expands NTTO’s current mandate to facilitate sports and recreation events and activities to include the promotion of international travel and tourism to such activities in the United States.
NTTO must report its activities and findings to Congress within one year after the bill’s enactment and, thereafter, every two years.
The “American Music Tourism Act of 2025” seeks to amend the Visit America Act to promote music tourism, and for other purposes as follows:
| (d) Facilitation of international business and leisure travel The Assistant Secretary, in coordination with relevant Federal agencies, shall strive to increase and facilitate international business and leisure travel to the United States and ensure competitiveness by— (1) facilitating large meetings, incentives, conferences, and exhibitions in the United States; (2) emphasizing rural and other destinations in the United States that are rich in cultural heritage or ecological tourism, among other uniquely American destinations, as locations for hosting international meetings, incentives, conferences, and exhibitions; (3) facilitating and promoting international travel and tourism to sports and recreation events and activities in the United States; (4) identify locations and events in the United States that are important to music tourism and facilitate and promote domestic travel and tourism to those locations and events. |
| (2) Music tourism The term music tourismmeans— (A) the act of traveling to a State or locality to visit historic or modern day music-related attractions, including museums, studios, venues of all sizes, and other sites related to music; or (B) the act of traveling to a State or locality to attend a music festival, a concert, or other live musical performance or music-related special event. |
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