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For the AI segment, as long as we leverage AI as a tool and do not let it take over the entire process, we can use it to drive traffic to authentic video as AI UGC rolls out. As authentic immersive storytelling will always outdo AI, we can put a label on our content, saying our content is authentic. Then, as we see AI UGC videos, we can comment, directing viewers to our videos, and provide more information about the destination. We can't stop AI from coming, but we can influence people to go to our destination through how we react to the content. For the RFP section, I noticed conferences create more opportunities for solution providers and prospective clients to develop relationships through networking sessions. So there's a working relationship before going into the RFP process.